HardRock Tulsa Branding Spot
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Author
Description:
Cherokee Casinos needed a branding spot introducing Tulsa’s new Hard Rock Hotel & Casino. An initial pitch and a series of client discussions led to the simple premise that the Hard Rock/Tulsa would be a “one-stop-shop” for fun! Director Bill Aylward developed a storyboard detailing the way by which to deliver this message in 30 seconds.
Live-action, CGI and special effects were employed to bring a heightened sense of magic to the Hard Rock experience. Although the brand is target-rich, it was imperative to deliver a spot that retained an appeal to regional sensibilities. Choices in casting and music were made to attract a young, affluent crowd without alienating the pre-existing older clientele.
Live-action, CGI and special effects were employed to bring a heightened sense of magic to the Hard Rock experience. Although the brand is target-rich, it was imperative to deliver a spot that retained an appeal to regional sensibilities. Choices in casting and music were made to attract a young, affluent crowd without alienating the pre-existing older clientele.
Channels:
none
Content Ratings:
none
Productiontools
RED ONE cameras @ 4K resolution, Final Cut Pro, After Effects CS4, Photoshop
Writer
Bill Aylward/Fred+Ethel
Director
Bill Aylward/Fred+Ethel
Producer
Joanne Ross/Rosscom
Cinematographer
Ernesto Melara
Editors
Bill Aylward/Fred+Ethel
Postsound
John McClain/Dog and Pony Studios
VFX
CGI: Jeff Sargeant/Sargeant, Compositing: Bill Aylward/Fred+Ethel
Colorist
Sean Coleman/CO3 Santa Monica and Bill Aylward/Fred+Ethel
Other:
Music: Michael Johnson
Author:
Date Added:
02.22.2010
Keywords:
Hard Rock Tulsa Hotel Casino Aylward
Number of Views:
796
Number of Favorited:
0
Number of Ratings:
16
Average Ratings:
Number of Nominations:
41
Nominated for:
Writing, Directing, Cinematography, Editing, Sound, VFX
Festivals:
Studio's Top Spot Festival
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