RABBIT'S +JACKSONKARINJA CREATE WEB FILM FOR FREEBORD

The Brief:

Rabbit directing duo +jacksonkarinja hit the streets of San Francisco recently to turn out a unique :90 web clip introducing the Freebord, a six-wheeled skateboard that mimics a snowboard's range of motion.

The effort aims to capture the freedom and control of the Freebord ride by showcasing the board's unique motion capabilities - riders can spin in circles and slide laterally while still in contact with land, in contrast to a traditional skateboard, which can only move forward. +jacksonkarinja attached neon geometric shapes to the skaters' bodies, the light tracing their unhinged movements as they fall into formation at the bottom of the hill and complete the life-sized video game.

The unique and imaginative spot is just the latest product from the prolific duo, who recently completed a beautiful web film for Nike.

The Creds:

Client: Freebord
Spots Title: 8-bit
Air Date: September 2009

Prod Company: Rabbit
Director: +jacksonkarinja
EP(s): Douglas Howell, Anura Idupuganti
Head of Production: Jeff Sommar
Producer: Gian Colombo
Prod Supervisor: Vieve Haag

Editorial: Moondog
Editor: Paul La Calandra
Producer: Joseph McKay

Music: erock

Shoot Location: San Francisco, CA

About Rabbit:

Throughout literature, folklore and pop culture, the Rabbit is known to be a mischievous sort. An upstart.
A shape-shifter. The loveable prankster.
We hope to live up to our name.

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