Anonymous and The Escape Pod Find Lucky Pennies for OfficeMax

The Brief:

These days, every penny counts. But can you spend pennies? You can at OfficeMax. In seven sly web films, Anonymous director Justin Reardon, via The Escape Pod, uses hidden cameras to see who else respects the penny.

A salesman of antique toys grins and says, "It's cash," and holds open a bag. A classic-guitar dealer makes a call to his boss, and the sale is squashed. An art dealer picks up the first of a hundred bags and changes his mind: "Definitely not."

But OfficeMax? OfficeMax will take your pennies.

The Creds:

Client: OfficeMax
Spots Title: Antique Art, Antique Toys, Art Dealer, Buttons, Classic Guitar, Rare Coin, Rare Book
Air Date: September 2009

Agency: The Escape Pod
CD(s): Vinny Warren, Greg Nations
Managing Director: Norm Bilow
EP: Kent Kwiatt

Prod Company: Anonymous Content
Director: Justin Reardon
EP: Jeff Baron
EP/Head of Commercials: Dave Morrison
Head of Production: Sue Ellen Clair
Production Supervisor: James Blom
Producer: Norman Reiss

Editorial: The Whitehouse
Editor: Matt Walsh
EP: Carrie Hoecek

About Anonymous Content:

Anonymous Content is an industry-leading production and management firm that leverages its unrivaled reach and access to talent to create and produce innovative content across all its divisions: Film, Integrated, Commercials, Music Video, Television, and Talent.

Anonymous Content was formed in 1999 by a collaboration of business and creative minds responsible for developing some of the industry's most respected entertainment and branded content. In launching the firm, the founders combined their unique talents, distinct vision for the future of content creation, and unmatched industry access. Since then, Anonymous has been able to extend its reach across entertainment, exercising its capacity to package talent and mine literary material from deep and powerful resources.

Company principals have developed longstanding direct relationships with talent, talent agencies, advertising agencies, domestic and international distributors, and broadcasters, reinforcing their ability to assemble the right team for any project. They create compelling and entertaining content while facilitating the development, production, and distribution of programming through both traditional and emerging media channels. Anonymous is responsible for producing such features as 44 Inch Chest, 50 First Dates, Babel, Case 39, Eternal Sunshine of the Spotless Mind, Smiley Face and Rendition to name a few. Its commercial arm has been part of many of the industry.s most successful campaigns, as well being at the forefront of the evolution of brand integration campaigns such as BMW Films. The Anonymous team now consists of more than 100 full-time employees at its Culver City, New York, and London offices.

Commercials