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Bobby Orr

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Description:
The Stanley Cup Playoffs are heating up as the remaining NHL teams face off for the right to hoist the most famous trophy in all of sports in June. As intense as the current action is, the journey takes on even greater significance when the storied history of the NHL and the epic battles for the Cup are considered. Smoke & Mirrors, working via Y&R, played a key role in a stirring seven-spot campaign spotlighting some of the League’s all-time great players in their legendary moments of glory.

Read more: http://www.trustcollective.com/portfolio/content/sm_nhl.php

Client: NHL
Spots Title: History Will Be Made
Bobby Orr (featured) / Mark Messier (featured) / Steve Yzerman (featured) / Mario Lemieux / Ray Borque / Patrick Roy / Wayne Gretzky
Airdate: March 2010

Agency: Y&R
Chief Creative Officer(s): Ian Reichenthal, Scott Vitrone
Associate CD (s): Cliff Skeete, Bruce Jacobson
Copywriter: Anthony Falvo
Director(s) Content Production: Nathy Aviram , Lora Schulson
EP, Content Production: Alex Gianni

Editorial: Cosmo Street
Editor: Steve Bell
Producer: Stacey Piculell

Telecine: Smoke & Mirrors NY
Colorist: Ben Eagleton

Post/Effects: Smoke & Mirrors NY
CCO: Sean Broughton
Lead VFX Artist: Philip Akka
Flame: Brian Benson and Sam Caine
Producer: Paul O’Beirne

Audio: Sound Lounge
Mixer: Philip Loeb
Channels:
none
Content Rating:
Author:
Date Added:
04.26.2010
Keywords:
NHL Smoke & Mirrors NY Stanley Cup Playoffs
Number of Views:
969
Number of Favorited:
0
Number of Ratings:
0
Average Ratings:
0
Number of Nominations:
0
Nominated for:
none
Festivals:
none
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