Charged Cotton
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Following an award-winning collaboration on an ESPN/Sony spot, Nice Shoes has once again teamed up with The Vault, this time to add VFX and color to a visually explosive Under Armour spot. The Nice Shoes team, led by Colorist Lenny Mastrandrea and Creative Director Aron Baxter, created a unique look for the spot, which promoted Under Armour's Charged Cotton line at Dick's Sporting Goods stores.
Charged Cotton opens on a tractor-trailer backed into a nighttime Dick's parking lot, with steady lightning flashes menacing the sky overhead. A pair of Dick's workers emerges and stares in awe as the semi trailer opens to a burst of blinding light, releasing a mob of Under Armour-clad athletes. The group pours into the store, leaping and dodging the racks of clothing as a living lightning-bolt pattern ripples across their bodies and through the air around them.
Charged Cotton opens on a tractor-trailer backed into a nighttime Dick's parking lot, with steady lightning flashes menacing the sky overhead. A pair of Dick's workers emerges and stares in awe as the semi trailer opens to a burst of blinding light, releasing a mob of Under Armour-clad athletes. The group pours into the store, leaping and dodging the racks of clothing as a living lightning-bolt pattern ripples across their bodies and through the air around them.
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Product: Under Armour
Spots Title: Charged Cotton :30
Air Date: June 2011
Agency: The Vault NYC
Creative Director: Jon Paley
Agency Executive Producer: Sally Kapsalis
Agency Sr. Account Executive: Josh Weissglass
Agency Coordinator: Stephanie Mueller
Agency Designer: Michael DiBitetto
Prod Company: The Vault NYC
Director: Timothy Kendall
DP: Florian Stadler
EP: Sally Kapsalis
Line Producer: Nancy Cannava
Editor: Timothy Kendall
Telecine: Nice Shoes
Colorist: Lenny Mastrandrea
EP: Pat Portela
Post/Effects: Nice Shoes
CD: Aron Baxter
VFX Artist(s): Bryan Rosenblum, Mario Caserta, Vincent Roma, Elsa Tu
Producer: Joe Hobaica
Music: Bionic
Sound Design: Jody Nazzaro
Producer: Meredith Nazzaro
Shoot Location: Dick's Sporting Goods
Spots Title: Charged Cotton :30
Air Date: June 2011
Agency: The Vault NYC
Creative Director: Jon Paley
Agency Executive Producer: Sally Kapsalis
Agency Sr. Account Executive: Josh Weissglass
Agency Coordinator: Stephanie Mueller
Agency Designer: Michael DiBitetto
Prod Company: The Vault NYC
Director: Timothy Kendall
DP: Florian Stadler
EP: Sally Kapsalis
Line Producer: Nancy Cannava
Editor: Timothy Kendall
Telecine: Nice Shoes
Colorist: Lenny Mastrandrea
EP: Pat Portela
Post/Effects: Nice Shoes
CD: Aron Baxter
VFX Artist(s): Bryan Rosenblum, Mario Caserta, Vincent Roma, Elsa Tu
Producer: Joe Hobaica
Music: Bionic
Sound Design: Jody Nazzaro
Producer: Meredith Nazzaro
Shoot Location: Dick's Sporting Goods
Author:
Date Added:
06.30.2011
Keywords:
under armor charged cotton dick's sporting goods michael phelps semi
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563
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Average Ratings:
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