Tool and DDB Take It Off for Bud Light

The Brief:

Tool of North America Director Erich Joiner's comedic storytelling sensibilities are on tap for Bud Light in the latest viral video from DDB. Clothing Drive is the hilarious sequel to the Emmy award winning Swear Jar, one of the most popular web films of 2008.

Clothing Drive reunites the entire Swear Jar team including the agency creative team and cast, only this time an office employee is collecting clothes for a homeless shelter. When word spreads that the prize for donating an article of clothing is a tall cold Bud Light, it's not long before the staff is shedding their inhibitions as well as their office attire. The result is an opus of uproariously awkward moments that make this clever sequel every bit as memorable as its predecessor.
The Creds:

Client: Bud Light
Spots Title: Clothing Drive
Launch Date: January 2010

Agency: DDB
Art Director/Associate CD: Galen Graham
Copywriter/Associate Creative Director: Jason Karley
Group CD: Mark Gross
VP Creative Director(s): Chris Roe, Chuck Rachford
Producer: Scott Kemper

Prod Company: Tool of North America
Director: Erich Joiner
EP(s): Brian Latt, Jennifer Siegel
EP Digital: Dustin Callif
Line Producer: Joby Ochsner
DP: Mark Plummer
Production Designer: Samantha Gore

Editorial: Whitehouse Chicago
Editor: Matthew Wood
Producer: Kristin Branstetter

Online Company: Filmworkers
Artist: Rob Churchhill

Sound Design: Another Country
Sound Designer: John Binder

Shoot Location: Los Angeles
About Tool:

Bicoastal Tool of North America represents top-tier artists to the advertising industry. Tool's collective of talent includes: directors, photographers, cinematographers, technologists, mobile content creators, and video game creatives. This diverse talent pool affords Tool the ability to serve as a resource for agencies across commercial and digital productions, packaging the best creative teams available to develop compelling advertising with our agency partners.

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