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Couch

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Posted by:
Frood
There must be 75 seconds worth of side effects including potential death and suicide! This commercial may look cool, but fading into the background seems better than those horrible side effects. Other than some slick effects, this spot sucks, but not as much as this freaky drug does.


Don’t be shy, tell them what you think.

Author:
Description:
Manic Design + Visual effects Creative Director Fran Roberts teamed up with jumP Editorial, Gartner Films and Saatchi & Saatchi Wellness in collaboration with Digitas Health to create a conceptually driven visual effect for a message promoting Astra Zeneca's Seroquel, a drug designed to treat bipolar disorder and schizophrenia. Portraying a sequence of effected patients staring dead-eyed and motionless at the vibrant world around them, with background props visible through their transparent bodies, the :90 is a masterpiece of subtle Flame and CGI that illustrates the devastating effects of the two conditions through powerful imagery.

Read more: http://www.trustcollective.com/portfolio/content/manic_seroquel.php

Client: Astra Zeneca
Spots Title: Couch
Air Date: March 2010

Agency: Saatchi & Saatchi Wellness
Associate Creative Director: Stuart Fink
Art Director: Ian Fearn
Copywriter: Paul Schmidt
Agency Producer: Steve Pytko
Business Manager: Araceli Moreno
Account Director: Jennifer Shirley
Account Supervisor(s): Adam Fletcher, Melissa Argenti
Account Executive: Gwen Korbel
Account Coordinator: Dayna Carroll

Agency: Digitas Health
Creative Director: Pamela Raitt
Director of Marketing: Jenny Streets

Prod Company: Gartner
Director: James Gartner
EP(s): Rich Carter, Don Block, Elaine Behnken, Annie Hanlon
Producer: Mark Walejko
DP: Claudio Miranda

Editorial: Jump
Editor: Michael Saia
EP: Elizabeth Krajewski
Assistant Editor: William Zitser

Telecine: Nice Shoes
Colorist: Chris Ryan

Post/Effects: Manic
Managing Director: Bob Cagliero
CD: Fran Roberts
VFX Supervisor: Eliza Randall
VFX Artist(s): David Elkins
VFX Producer: Gwen Frey

Sound Design/Mix: Manic
Audio Engineer: Stephane Guyot

Sound/Final 5.1 Mix: Sound Lounge
Audio Engineer: Glen Landrum
Channels:
none
Content Rating:
Author:
Date Added:
04.07.2010
Keywords:
Manic Seroquel Fran Roberts Saatchi & Saatchi Wellness Digitas Health
Number of Views:
1270
Number of Favorited:
0
Number of Ratings:
10
Average Ratings:
Lame
Number of Nominations:
70
Nominated for:
Writing, Directing, Cinematography, Acting, Editing, Sound, VFX
Festivals:
none
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