Times are tough, but saving money doesn't have to be. Coupons.com marks its first foray into television advertising with a hilarious series of spots directed by Tool of North America's Jason Zada.

High on comedy, these skillfully directed scenarios find shoppers in a supermarket going to absurd lengths to save a buck or two.

Free Samples opens with a mother pushing her toddler in a shopping cart. When she stops at a sample station, she helps herself to a free hors d'oeuvre. Soon, she's sneakily stuffing her face until the tray is empty, her baby watching curiously.

Shampoo finds a man in the hair care isle with a bottle of water. When he's sure no one is looking, he applies some shampoo, lathers up and rinses off before another shopper catches the stunned sudser trying to dry himself off with a mop.

In Shaving, a woman in the produce isle is inspecting a head of cabbage. Once the coast is clear, she reaches into her basket for shaving cream and a disposable razor. As she starts to shave her leg, she notices a store security camera pointed in her direction. Flustered, she abandons her basket and her attempt to shave her legs and ducks out of the store.

Zada's clever handling of these novel comic scenarios help make the campaign instantly memorable. The message is clear: there's an easier way to stretch your dollar. With Coupons.com, all you need to do is click, print and save.

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