Set in an empty, darkened warehouse, a man -- international musician and spoken-word artist Ainsley Burrows -- appears, and begins a spellbinding, poetic performance, most of it addressed directly into the camera. "I'm on a journey," he begins. "It started 28 years, 12 weeks, 3 days, 6 hours, 36 minutes, and 14, 15, 16 seconds ago. And in this time I've come too far; too far to listen to critics; too far to consider defeat; too far to be less than great... 25, 26, 27, 28. The knocks on my journey mapped out by my scars; they're both story and proof of how I reached for the stars. My hands in the air, my feet on the floor… 41, 42, 43, 44. I'm on a journey, and it won't stop until I do... 49." The words "Reach for Greatness" then appear on-screen, before revealing a bottle of Guinness.

Commercials

To capture their live-action footage on-location, Shilo's André Stringer and his director of photography Martin Ahlgren used the ARRIFLEX 435 Xtreme 35mm motion picture camera, and also the ARRICAM ST for hand-held shots - as well as ARRI lighting - and their choice of film stock was Kodak Vision2 200T 5217 color negative film. Adobe Creative Suite 3 for design, Autodesk Maya for animation and 3D, Adobe Photoshop for texturing, Adobe After Effects for compositing, and Final Cut Pro for editing. FumeFX was also used for the creation of particles, and Maya nCloth was used for cloth simulation.

Tim Hearn, Dave Govier, Levi Slavin

Shilo

Andy Gulliman, Laura Mueller, Mark Hanrahan, Tracy Chandler, Nina Goldberg, Lindsay Bodanza

Ainsley Burrows

Josh Bodnar, André Stringer, Galen Summer

Human

Shilo