The Brief:

In a trio of new spots from Grey directed by famed fashion photographer Peggy Sirota at Pretty Bird, jumP editor Luis Moreno puts his deft editing skills to work giving retail giant T.J. Maxx a fashion make over.

While Grand Opening celebrates the debut of new flagship T.J. Maxx stores, the spots Buyer and Shopper cast a new light on the direct from designer merchandise available in T.J. Maxx stores across the country. It's today's hottest trends from the world's top designers, carefully selected by T.J. Maxx buyers to make sure you're not getting last season's leftovers. Because T.J. Maxx deals exclusively with designers, they can pass the savings on to their fashion savvy customers. At everyday prices they can afford, fashionistas are becoming Maxxinistas, courtesy of T.J. Maxx.
The Creds:

Client: T.J. Maxx
Title: Buyer, Shopper, Grand Opening
Air Date: October 2009

Agency: Grey
EVP: Kyle Howland
VP Producer: Nicole Hasse
SVP, CD: Jan Egan
SVP, CD: Ron Castillo

Production Company: Pretty Bird
Director: Peggy Sirota
Exec. Prod.: Kerstin Emhoff
Head of Prod.: Ali Brown
Producer: Suzanne Hargrove

Editorial: jumP
Editor: Luis Moreno
Asst. Editor: Troy Mercury
Executive Producer: Elizabeth Krajewski

Animation: Manic
Producer: Michelle Siedenfrau

Finishing: Manic

Audio: Manic
Mixer: Stephane Guyot
About jumP:

jumP is an award-winning, New York-based creative editorial boutique focusing on commercials, features, short films, music videos, and emerging media content. The firm works with a wide-range of top-tier brands, directors, and agencies continually delivering powerful and efficient results for each of its clients. The company roster includes Partner/Editors: Luis Moreno and Michael Saia, Editors: Lin Polito, William Zitser and David Bryen, Partner/Managing Director: Dee Tagert and Executive Producer Elizabeth Krajewski.

none