Target is launching a unique partnership with fashion icon Liberty of London, which combines the retail giant's budget-conscious ethos with Liberty's legendary styles. The announcement called for a memorable advertising campaign, and who better to deliver than A Very Small Office (AVSO) Director Mikon van Gastel, who collaborated closely with Peterson Milla Hooks (PMH) to buck industry trends and create a unique oversized practical environment that beautifully showcases Liberty's trendy clothing, home and table ware, garden products, bicycles and more.

The edgy Liberty spot follows AVSO's recent series of high-profile Target Frugalista spots - done in the iconic style of the retail chain - that aired during the Grammys, the Golden Globes, and the Winter Olympics. The spots are vastly different in tone and presentation from the Liberty spot, serving as both a verification of Mikon's incredible versatility and AVSO's ability to attract and maintain the world's most visible clients.

Read More: http://www.trustcollective.com/portfolio/content/avso_target.php


Client: Target
Spots Title: "Liberty of London"
Air Date: 2/14/10

Agency: Peterson Milla Hooks
Art Director: Matthew Parr
CD: Dave Peterson
Head of Production/Producer: Aldo Hertz

Prod Company: A Very Small Office
Director: Mikon van Gastel
EP: Saffron Case

Editorial: Channel Z
Editor: Brett Astor
Producer: Ace Allgood

Telecine: Crash & Sue's, MN
Colorist: Sue Lakso

Post/Effects: Pixel Farm
Lead VFX: Kurt Angell
Flame Artist: Tony Mills
Producer: Bill Kruse

Music: Modern Music
Composer(s): John Hermanson, Eric Fawcett
Creative Director: Daron Walker
Audio Engineer/Mixer: Bryan Hanna
Producer: Joanna Jahn

Shoot Locations: Los Angeles Locations

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