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Don’t be shy, tell them what you think.

Author:
Description:
Smoke & Mirrors New York (SMNY) helps LG convey a simple message - think before you text - by showing Inside the Actor's Studio host James Lipton sharing his beard with would-be impulsive texters, urging them to adapt his mantra: "give it a ponder." Working with Y&R and Smith & Jones Films to create four different spots for web, TV and cinema, Lead VFX artist Nic Seresin created the smooth and realistic movement of Lipton removing his beard, transporting it through the air, and affixing it to the face of a youngster who is about to fire off an ill-considered text. The beard transfer inspires a thoughtful pause, followed by the wise decision to close the phone.

Read more: http://www.trustcollective.com/portfolio/content/sm_lg.php

Client: LG
Spots Title: Angry Text :45, Unicorn :30, Locker Room :30
Air Date: December 2009

Agency: Y&R
ACD/AD: Jeff Blouin
ACD/Writer: John Battle
CCO: Scott Vitrone
CCO: Ian Reichenthal
Global CD: Darren Moran
EP: Alex Gianni
Art Director: Jeff Blouin
Art Director: Evan Benedetto
Art Director Jan Jaworski
Copywriter: Tara Lawall
Executive Director of Content Production: Nathy Aviram

Prod Company: Smith & Jones Films Inc
Director: Ulf Johansson
EP(s): Philippa Smith
Director of Photography: Stephen Keith Roach
Producer: Nicola Smith
Line Producer: Nancy Cannava

Editorial: Final Cut
Editor: Carlos Arias
Assistant Editor: Sonejuhi Sinha
EP: Stephanie Apt
Producer: Viet-An Nguyen

Telecine: Company 3

Post/Effects: Smoke & Mirrors, NY
CCO: Sean Broughton
Lead VFX/Inferno Artist: Nic Seresin
Assistant VFX: Sam Caine

FX/SFX Company: Absolute Post
Lead Flame Artist: Nathan Kane
Assistant Flame Artist: James "Crispy" Cornwell
EP: Sally Heath
Producer: Nirad "Bugs" Russell

Audio Post: Sound Lounge
Mixer: Philip Loeb

Shoot Location: New York

Channels:
none
Content Rating:
Author:
Date Added:
03.02.2010
Keywords:
SMNY LG Locker Room
Number of Views:
1265
Number of Favorited:
0
Number of Ratings:
1
Average Ratings:
Hot
Number of Nominations:
2
Nominated for:
Writing, Acting
Festivals:
none
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