In the live action :30 Logic, we open on a two-lane city street. As the handsome 3 series sedan comes up from behind and blows past its expensive to maintain competitors, we are reminded that a BMW, with its logic defying worry free maintenance program, costs us nothing to maintain. “We shot the cars off a 20-foot arm on a camera with an ultra-long lens, the idea being that BMW surpasses the competition,” commented Kommitted’s McGuinness. “I went a bit more old school and color corrected the bleached bypass of the print instead of going to the negative, which is a great example of what can be done with good, old fashioned 35mm film.”

none