The Brief:

Anonymous Content director Justin Reardon helps two lonely people find love in the English countryside for Weetabix Oaty Bars, via WCRS, London. In a cheeky new spot, a lonely bachelor gets his Oaty Bar frosted with chocolate by the neighboring spinster in this nimbly directed farce.

The Creds:

Client: Weetabix
Spots Title: Oaty Bar
Air Date: September 2009

Agency: WCRS, London
CD: Dave Day
Group Acct Dir: Joanna Dickson
Creative: Vince Chasteauneuf
TV Producer: Natalie Parish

Prod Company: Anonymous Content @ Independent
Director: Justin Reardon
DP: Steve Keith-Roach
EP: Jani Guest
EP/Head of Commercials: Dave Morrison
Head of Production: Sue Ellen Clair
Producer: Verity White

Editorial: Speade
Editor: Justin Reardon

Telecine: The Mill

Post/Effects: Golden Square

About Anonymous Content:

Anonymous Content is an industry-leading production and management firm that leverages its unrivaled reach and access to talent to create and produce innovative content across all its divisions: Film, Integrated, Commercials, Music Video, Television, and Talent.

Anonymous Content was formed in 1999 by a collaboration of business and creative minds responsible for developing some of the industry's most respected entertainment and branded content. In launching the firm, the founders combined their unique talents, distinct vision for the future of content creation, and unmatched industry access. Since then, Anonymous has been able to extend its reach across entertainment, exercising its capacity to package talent and mine literary material from deep and powerful resources.

Company principals have developed longstanding direct relationships with talent, talent agencies, advertising agencies, domestic and international distributors, and broadcasters, reinforcing their ability to assemble the right team for any project. They create compelling and entertaining content while facilitating the development, production, and distribution of programming through both traditional and emerging media channels. Anonymous is responsible for producing such features as 44 Inch Chest, 50 First Dates, Babel, Case 39, Eternal Sunshine of the Spotless Mind, Smiley Face and Rendition to name a few. Its commercial arm has been part of many of the industry.s most successful campaigns, as well being at the forefront of the evolution of brand integration campaigns such as BMW Films. The Anonymous team now consists of more than 100 full-time employees at its Culver City, New York, and London offices.

Commercials