Nathan McGuinness of Kommitted exposes our inner chocolate obsession with a delicious :30 for Hershey's via Arnold NYC.

With VFX expertise by way of Asylum, McGuinness is able to showcase the merriment that goes into producing each and every mouthwatering Hershey's Kiss. Opening with a churning vat of delectable milk chocolate, the Kiss is born. After being shaped, it's then hurled into its iconic silver wrapping. Down and around a giant slide it goes, landing smoothly in a barber's chair where it checks itself out. Showered by cheers and well wishing paparazzi of other Kisses, a machine flings the superstar into one of three predetermined destinations. The job of the kiss is fulfilled; when it's chosen by a young boy and handed off to his mother, whose elated face says it all.

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