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Pimp Your Ride

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Pimp Your Ride
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Author:
Asylum
Description:
Football season has arrived, and with it a new batch of Bud Light spots, this time featuring VFX from LA-based Asylum. Working with Tool Director Erich Joiner via DDB/Chicago, Asylum handled post work on the three-spot Bud Light Playbook campaign, which included stereoscopic 3D VFX on the :30, Pimp Your Ride. Each spot begins with a football coach spokesman, played by former pro football player and Rocky star Carl Weathers, flipping open the Bud Light playbook - a zig-zagging mess of Xs, Os and arrows done in traditional football play fashion - to prepare us for another lesson. Action then switches to a scene elsewhere to demonstrate the coach's wisdom.

Read more: http://www.trustcollective.com/portfolio/content/asylum_budlight.php#ixzz124X6AFmQ

Client: Bud Light
Spot Title: Pimp Your Ride
Air Date: October 2010

Agency: DDB/ Chicago
VPs/CDs: Chris Roe, Chuck Rachford, Brad Morgan
CDs: Bart Culberson, Frank Oles, Michael Porritt
Associate CDs: Jason Karley, Galen Graham
Senior Producer: Scott Kemper

Prod Company: Tool of North America
Director: Erich Joiner
EP(s): Brian Latt, Matt Bonin
EP Digital: Dustin Callif

3D Consultant: Charlotte Huggins

Editorial: Whitehouse Post
Editor: Kevin Zimmerman
Producer: Dawn Guzowski

Telecine: Company 3
Colorist: Stefan Sonnenfeld

Sound: Another Country
Mixer: John Binder
Producer: Tim Konn

Post/Effects: Asylum
VFX Supervisor: Mitch Drain
EP: Michael Pardee
Bidding Producer: Cassandra Khavari
Producer: Darcie Muangman
Compositing Lead: Rob Trent
3D Artist(s): Matthew Maude, Fabio Zapata, Greg Stuhl, Jens Zalzala, Tom Stanton
Editor: Kosta Saric
Channels:
none
Content Rating:
Author:
Asylum
Date Added:
10.11.2010
Keywords:
Asylum Bud Light 3D VFX Pimp Your Ride Beer
Number of Views:
1067
Number of Favorited:
0
Number of Ratings:
0
Average Ratings:
0
Number of Nominations:
0
Nominated for:
none
Festivals:
none
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