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Don’t be shy, tell them what you think.
Author:
Description:
In keeping with its brash New York sensibility, SportsNet New York (SNY) is launching a new series of ads under the banner "More Sports. More Testosterone," conceived by Ogilvy & Mather New York to promote the networks extensive coverage of the total New York sports scene.
This new campaign comes on the heels of the network's award-winning campaign "NY NY Sports Sports" and touts SNY as the official TV home of the New York Mets, Jets and Big East Conference.
As SNY's audience is predominantly men, the ads were created to target the male demographic with a provocative tone. The new campaign features a series of ads that depict the positive impact watching sports has on a man's testosterone levels with one ad showcasing how it has a positive impact on a man's libido and another on muscle development.
This new campaign comes on the heels of the network's award-winning campaign "NY NY Sports Sports" and touts SNY as the official TV home of the New York Mets, Jets and Big East Conference.
As SNY's audience is predominantly men, the ads were created to target the male demographic with a provocative tone. The new campaign features a series of ads that depict the positive impact watching sports has on a man's testosterone levels with one ad showcasing how it has a positive impact on a man's libido and another on muscle development.
Channels:
none
Content Rating:
Production Tools:
Credits:
Client: SportsNet New York
Spot Title(s): Muscles, Libido, Sasquatch
Air Date: May 2011
Agency: Ogilvy & Mather NY
CD(s): Arturo Gigante, Debbie Kasher
EP: Lisa Christman
Prod Co: Smith & Jones
Director: Ulf Johansson
DP: Steve Keith-Roach
EP: Philipa Smith
Producer: Polly Leach
Editorial Co: Peepshow
Editor: Andrea Macarthur
EP: Deborah Sullivan
Producer: Desiree Cobb
Post/Effects Co: Absolute Post
Lead Flame: Nathan Kane
Flame Assist: Krissy Nordella
EP: Sally Heath
Producer: Mitch Stockwell
Telecine Co: Company 3
Colorist: Tim Masic
Audio Post Co: Sound Lounge
Mixer: Tom Jucarone
Shoot Location: London
Client: SportsNet New York
Spot Title(s): Muscles, Libido, Sasquatch
Air Date: May 2011
Agency: Ogilvy & Mather NY
CD(s): Arturo Gigante, Debbie Kasher
EP: Lisa Christman
Prod Co: Smith & Jones
Director: Ulf Johansson
DP: Steve Keith-Roach
EP: Philipa Smith
Producer: Polly Leach
Editorial Co: Peepshow
Editor: Andrea Macarthur
EP: Deborah Sullivan
Producer: Desiree Cobb
Post/Effects Co: Absolute Post
Lead Flame: Nathan Kane
Flame Assist: Krissy Nordella
EP: Sally Heath
Producer: Mitch Stockwell
Telecine Co: Company 3
Colorist: Tim Masic
Audio Post Co: Sound Lounge
Mixer: Tom Jucarone
Shoot Location: London
Author:
Date Added:
05.11.2011
Keywords:
sny, sportsnet ny, sports, sasquatch, hair, hairy, ginger, testosterone, absolute
Number of Views:
834
Number of Favorited:
0
Number of Ratings:
1
Average Ratings:
Number of Nominations:
1
Nominated for:
Directing
Festivals:
none
Posted By: bryantfrazer
Posted: 08.22.11
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