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Stability

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mylagogo
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Description:
What do a stampeding elephant, a sumo wrestler, and a wrecking ball have in common? None of them can knock over Western & Southern Financial Group's even-keeled spokesperson in the latest creative spots from Anonymous Content Director Christian Bevilacqua.

Bevilacqua worked via Northlich, Cincinnati to create Strength and its companion spot, Stability, to symbolically represent the insurance giant's core characteristics. In the first spot, a man talks up Western & Southern's elevated stature in the global industry as the aforementioned obstacles pummel him from all sides - only to ricochet off. Stability features a similarly poised and confident woman, standing atop a pair of stilts as a team of white-coated operatives with a giant fan, a lasso-wielding cowboy on horseback, and a villainous man arming a tennis ball-shooting machine all try to dislodge her - with no luck.

Read more: http://www.trustcollective.com/portfolio/content/anonymous_ws.php

Credits:

Client: Western & Southern Financial Group
Spots Title: Strength, Stability
Air Date: August 2010

Agency: Northlich
ECD/Copywriter: Jeffrey Warman
ACD/Art Director: Carey McGuire
Director of Broadcast Prod: Diane Frederick

Prod Company: Anonymous Content
Director: Christian Bevilacqua
EP: Jeff Baron
EP/Head of Commercials: Dave Morrison
Head of Production: Sue Ellen Clair
Producer: Paul Ure
Production Supervisor: Alex Fisch

Editor: Al Sinclair

Post/Effects: Frame Store
VFX Supervisor: Tom Leckie
Producer: Jenn Dewey

Shoot Location: Los Angeles, CA
Channels:
none
Content Rating:
Author:
Date Added:
08.09.2010
Keywords:
Anonymous Content Western & Southern Director Christian Bevilacqua
Number of Views:
667
Number of Favorited:
0
Number of Ratings:
0
Average Ratings:
0
Number of Nominations:
0
Nominated for:
none
Festivals:
none
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