Working via Innocean Worldwide, Director Brett Morgen of Anonymous Content created seven customer-driven spots for Hyundai's new Uncensored campaign. The spots feature everyday people at Hyundai Ride-n-Drive Events being recorded by a hidden camera while they test drive the cars. In Talking, the drivers espouse how "sweet" the Hyundai vehicles are while questioning the decision to buy their own current vehicle.

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Credits:

Client: Hyundai
Spots Title: Talking (featured), Ouch (featured), Sonata (featured), Press, Value, Great Mileage, Sunday
Air Date: July 2010

Agency: Innocean Worldwide
CD: Ed Miller
Senior AD: Andrew Reizuch
AD: Joe Reynoso
Copywriter(s): Molly McLaughlin, Christian Sternal
ACD(s): Shawn Wood, Tyson Brown
EP: Will Woollett
Producer: Phillip Lopez

Prod Company: Anonymous Content
Director: Brett Morgen
EP/Head of Commercials: Dave Morrison
Head of Production: SueEllen Clair
Producer: Alex Fisch
Production Supervisor: Kevan Dirinpour

Editorial: Rock, Paper, Scissors
Editor: David Brodie
EP: Cassie Hulen
Producer: Cristina Matracia

Telecine: Company 3
Colorist: Stefan Sonnenfeld, Mike Pethel

Music: HUM

Shoot Location: Los Angeles, California; Chicago, Illinois; Atlanta, Georgia

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