Working via agency Heat, Anonymous Content Director Justin Reardon released an entertaining :30 introducing Electronic Arts' Tiger Woods PGA Tour 11 videogame. The dynamic spot, which aired during Game 2 of the NBA Finals, starred the famous golfer leading a squadron of US golfers against a team from the European Union (EU). The fast-paced spot has everything from an eagle-suited mascot launching a golf cart through a team banner to a cheering grandstand split between US and EU fans. The spot culminates with the American fans cheering on Woods as he sinks a putt to win the tournament.

Read more: http://www.trustcollective.com/portfolio/content/anonymous_ea.php

Credits:

Client: EA Sports
Spots Title: Team Golf
Air Date: June 2010

Agency: Heat
Creative Director: Steve Stone
ACD, Copywriter: Warren Cockrel
Senior AD: Anna Rowland
Executive Content Producer: Brian Coate

Prod Company: Anonymous Content
Director: Justin Reardon
EP: Jeff Baron
EP/Head of Commercials: Dave Morrison
Head of Production: Sue Ellen Clair
Producer: Norman Reiss
Production Supervisor: Greg Doster

Editorial: Beast Editorial
Editor: Doug Walker
Assistant Editor: Carl Cordova
Producer: Tracy Coleman

Telecine: Company 3
Colorist: Stefan Sonnenfeld

Post/Effects: Mass Market
Producer: Blythe Dalton

Music: Squeak E. Clean
Composer: Matt Walker

Sound Design: Noises Digital
Sound Designer: Kim Christensen

Shoot Location: Orlando, FL

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