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Author:
Description:
Kommitted's founder and director Nathan McGuinness has reteamed with Microsoft and McCann Worldgroup San Francisco for the latest piece of the software company's Windows Server® 2008 campaign.
In a pair of whimsical new :30 and :15 spots, McGuinness adds a human touch to the face of Microsoft's Windows Server 2008 product. In the spot Deployment, one IT pro is packed with camping gear, prepping for a large, global deployment project. The other calm, collected IT pro inquires about the gear, stating he has his own project as well, and shows the other IT pro how his deployment will work better. Showdown, the second spot, features dueling IT pros intent on one-upping each other with their web deployment strategies. What becomes clear in both spots is that one of the most effective ways to effortlessly manage, finish and deploy web applications is through Windows Server 2008 with IIS 7.0 technology, underscored by the appearance of the iconic, CGI created Windows Server 2008 robot "IT 24-7" at the end of each spot.
When asked why Microsoft chose to run this particular advertising campaign, Microsoft Group Marketing Manager Colette Stallbaumer said, "We wanted to let Web designers and developers know that it's possible to run both their ASP.NET and PHP apps on the Windows platform. We wanted to get that message out in a way that would really resonate with the people out there working with the web."
Says Kommitted Executive Producer Marc Siegel, "The agency was keen on taking the action of this campaign out of the server room and into the real world, which gave Nathan plenty of room to stretch his live action directorial skill set." Earlier phases of Microsoft's Windows Server 2008 campaign, which included the spots Imitator and Rodeo, both helmed by McGuinness, revolved primarily around the hero CGI robot IT 24-7.
"Working with Microsoft and the same creative team at McCann gave us the ability to experiment and expand on what we accomplished in the previous campaign. This time we went for a more organic approach," says McGuinness. "Utilizing real locations and minimizing the green screen lent itself to the actors having an easier time finding their key moments. The end result was incredibly fun and inspiring."
A holdover from the last campaign is the Windows Server 2008 robot IT 24-7, which was brilliantly animated by Pitor Karwas and his skilled team at VFX and design studio Asylum. The creative will run internationally from April 6 to the end of June 2009.
In a pair of whimsical new :30 and :15 spots, McGuinness adds a human touch to the face of Microsoft's Windows Server 2008 product. In the spot Deployment, one IT pro is packed with camping gear, prepping for a large, global deployment project. The other calm, collected IT pro inquires about the gear, stating he has his own project as well, and shows the other IT pro how his deployment will work better. Showdown, the second spot, features dueling IT pros intent on one-upping each other with their web deployment strategies. What becomes clear in both spots is that one of the most effective ways to effortlessly manage, finish and deploy web applications is through Windows Server 2008 with IIS 7.0 technology, underscored by the appearance of the iconic, CGI created Windows Server 2008 robot "IT 24-7" at the end of each spot.
When asked why Microsoft chose to run this particular advertising campaign, Microsoft Group Marketing Manager Colette Stallbaumer said, "We wanted to let Web designers and developers know that it's possible to run both their ASP.NET and PHP apps on the Windows platform. We wanted to get that message out in a way that would really resonate with the people out there working with the web."
Says Kommitted Executive Producer Marc Siegel, "The agency was keen on taking the action of this campaign out of the server room and into the real world, which gave Nathan plenty of room to stretch his live action directorial skill set." Earlier phases of Microsoft's Windows Server 2008 campaign, which included the spots Imitator and Rodeo, both helmed by McGuinness, revolved primarily around the hero CGI robot IT 24-7.
"Working with Microsoft and the same creative team at McCann gave us the ability to experiment and expand on what we accomplished in the previous campaign. This time we went for a more organic approach," says McGuinness. "Utilizing real locations and minimizing the green screen lent itself to the actors having an easier time finding their key moments. The end result was incredibly fun and inspiring."
A holdover from the last campaign is the Windows Server 2008 robot IT 24-7, which was brilliantly animated by Pitor Karwas and his skilled team at VFX and design studio Asylum. The creative will run internationally from April 6 to the end of June 2009.
Channels:
none
Content Rating:
Author:
Date Added:
05.12.2009
Keywords:
Microsoft Kommitted
Number of Views:
936
Number of Favorited:
0
Number of Ratings:
1
Average Ratings:
Number of Nominations:
3
Nominated for:
Acting, Sound, VFX
Festivals:
none
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