Director Geordie Stephens of Tool of North America in collaboration with McCann Erickson, NY recently released a quizzically humorous :30 for Purity Organic Juice.

Tirade catches an angry business man at his worst as he curses out a co-worker on the phone. A cleverly implemented bleeping tone censors the inappropriate name calling. Clearly too angry to carry on a civil conversation, the man takes a calming swig of Purity Organic. Immediately following, the once enraged man's tone shifts to cool and calm. He then continues his conversation with the co-worker illustrating the juice brands ability to help people "Be More Pure."

Commercials