Tool and McCann Erickson Go Wild For Nature Valley

The Brief:
Back To The Wild is the humorous new web film for Nature Valley courtesy of Tool of North America Director Geordie Stephens and McCann Erickson.

As Wildlife Freedom Expert Jack Deer travels the plains of his Freedom Institute, we follow along as he prepares to release something special back into the wild. Operating under the principal that everything natural should be returned to nature, Jack sets out to free that most pure of species: the Nature Valley granola bar. As he launches the granola bar into the air, it falls to earth instead of flying free. Jack explains that it's grown too close to humans and doesn't want to leave when suddenly an African bushman sprints past him, swiping up the tasty granola bar.

The Creds:
Client: Nature Valley
Spots Title: Back to the Wild
Launch Date: August 2009

Agency: McCann Erickson
Art Director: Nathalie Brown
Copywriter: Alon Seifert
Producer: Toni Lipari

Prod Company: Tool of North America
Director: Geordie Stephens
DP: Marten Tedin
EP: Brian Latt, Jennifer Siegel
Line Producer: Jeff Tanner
Production Designer: Peter Benson

Editorial: Number Six Edit
Editor: Jason MacDonald
Producer: Matthew Anderson

Telecine: Company 3
Colorist: Tom Poole

Post/Effects: Company 3
Flame Artist: Randie Swanberg

Audio Post: Sonic Union
Mixer: Steve Rosen

Shoot Location: Calabasas, CA

About Tool:
Bicoastal Tool of North America represents top-tier artists to the advertising industry. Tool's collective of talent includes: directors, photographers, cinematographers, technologists, mobile content creators, and video game creatives. This diverse talent pool affords Tool the ability to serve as a resource for agencies across commercial and digital productions, packaging the best creative teams available to develop compelling advertising with our agency partners.

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