The Partnership at Drugfree.org, Publicis NY and Tool Director Sean Ehringer use humor to approach the difficult and potentially awkward dynamic between teenage drug users and their concerned parents, and send them to a source for better advice.




Typical Conversation dispenses with a script to show how futile and predictable I-know-you're-doing-drugs conversations can be. When a daughter returns home, she finds her mother waiting for her in the foyer. "Awkward confrontational accusation," the mother bellows, holding up a drug-stocked plastic bag. "Automatic denial," shrieks the daughter. They trade verbal blows: mother - "Skeptical response"; daughter - "Phony excuse you'll see right through"; mother - "Angry, irrational statement I'll regret later"; daughter - "Fake emotional whimper." "Desperate, confused empty threat," the mother screams finally, as her daughter storms away.

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Credits:

Client: The Partnership at Drugfree.org
Spot Titles: Typical Conversation, Save, Under the Bed
Release Date:

Agency: Publicis
CCO: Rob Feakins
ECD: Simeon Roane
CD: James Rothwell (Under the Bed)
ACD(s): Larissa Kirschner (Under the Bed, Typical Conversation), Jason Gorman (Save, Typical Conversation), Jeremy Filgate (Save, Typical Conversation)
Account Supervisor: Sara Tavrow
Senior Producer: Lauren Schneidmuller

Prod Co.: Tool of North America
Director: Sean Ehringer
DP: Marten Tedin
EP: Brian Latt
EP Digital: Dustin Callif
Producer: Jeff Tanner
Prod. Sup.: Kevin Clark
Prod. Designer: Janet Nelson

Editorial: MacKenzie Cutler
Editor: Dave Koza
Producer: Melisa Miller