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"Unity" (from the 2010 NBA Playoffs Campaign)

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  on 12.13.11
The subject is not changing his horizontal position and is passively moved and forced to catch up with the running belt underneath his feet. The subject can also be fixed in safety harnesses, unweighting systems, various supports or even fixed in and moved with a robotic orthotic system utilizing the treadmills. Medical treadmills are also active measuring devices. They measure the heart rate of the subject. When connected through interface with ECG or ergospirometry or blood pressure monitor (BPM) or EMG buy treadmill become a new medical system.
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Author:
RazPR
Description:
Brickyard VFX was recently tapped by the NBA for the fourth straight year to create an innovative ad campaign for this year's playoffs. The 2010 campaign was completed via ad agency Goodby, Silverstein & Partners and set to DJ Steve Porter's custom tracks. The 2010 NBA Playoffs campaign blends footage from historic games and interviews featuring legends from Larry Bird to LeBron James to convey concepts integral to athletic success. “Unity” juxtaposes footage of rivals Magic Johnson and Larry Bird, and uses interview clips with each player to emphasize the importance of team unity in achieving victory. Ultimately the seven spots are tied together through different spins on the NBA Playoffs’ “where amazing happens” tagline. DJ Steve Porter set the footage to various beats, mixing and looping dialogue to create the innovative rap-like flow of the spots.
Channels:
none
Content Rating:
Writer(s):
N/A
Director(s):
Creative Director: Jamie Barrett; Exec Creative Director: Stefan Copiz & Paul Charney
Producer(s):
Exec Producer: Tod Puckett (Goodby) and Kirsten Andersen (Brickyard); Agency Producer: Jake Grand; VFX Producer: Carla Attanasio
Actors:
N/A
Editor(s):
Erik Johnson (GSP Post)
Post Sound:
Music Composer: Steve Porter; Audio Mixer: Rohan Young (Lime Studios)
VFX:
Brickyard VFX: Lead 2D Artist: Mandy Sorenson; 2D Artists: Patrick Poulatian and Chris Sonia
Colorist(s):
N/A
Other:
N/A
Author:
RazPR
Date Added:
05.21.2010
Keywords:
Brickyard VFX, Goodby Silverstein & Partners, DJ Steve Porter, NBA Playoffs, color grading, treating, digital intermediate
Number of Views:
1173
Number of Favorited:
0
Number of Ratings:
0
Average Ratings:
0
Number of Nominations:
0
Nominated for:
none
Festivals:
none
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